The Marketing Mix

It's 2023 which means everyone has a phone or tablet or at least a computer of some sort, right? Maybe. We do know more people in America have internet access than do not. That means potential customers will be searching for you online. In fact, 97% of people search for a business online prior to going into that business! So why do you need a website in 2023? There are a couple reasons... Visibility and credibility: A website is the foundation of an online presence and it gives your business visibility and credibility. It provides potential customers with a way to find out more about your business, products and services, and it establishes your business as a legitimate and professional entity. If you are relying on a social media page as your website, that gives the appearance of a 'fly by night' business that doesn't invest in itself, so why would they be the best place for them to shop!? Reach: A website allows you to reach a global audience, regardless of geographic ...

 It's a new year, so maybe it's a new you? Or at least your business? Here are 10 ways to refresh your marketing strategies and reach new customers with the new year: Set clear marketing goals: Before you can effectively market your business, you need to know what you want to achieve. Take some time to set clear, measurable goals for your marketing efforts. This will help you stay focused and track your progress. For more on setting goals:  Setting Marketing Goals for your Business (bigrapidsdailynews.com) Identify your target audience: Knowing who you want to reach is essential for creating targeted marketing campaigns. Take some time to research your ideal customer and understand their needs, pain points, and interests. For more on fidning your target audience:  Your Target Audience (bigrapidsdailynews.com) Create a content marketing strategy: Content marketing is a powerful way to attract and engage customers. Develop a plan for creating and distributing valuable,...